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isPartOf:"Customer engagement : contemporary issues and challenges"
~person:"Brodie, Roderick J."
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Customer engagement : contemporary issues and challenges
Evolving and emerging issues in marketing strategy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Managing service quality : MSQ ; an international journal
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Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
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