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isPartOf:"Customer engagement : contemporary issues and challenges"
~subject:"Brand management"
~subject:"Social Web"
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Brand management
Social Web
Beziehungsmarketing
9
Customer integration
9
Internet marketing
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Kundenintegration
9
Online-Marketing
9
Relationship marketing
9
Brand loyalty
7
Markentreue
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Consumer behaviour
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Konsumentenverhalten
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Kooperative Führung
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Markenführung
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Participative leadership
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Social web
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Ballantyne, David
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Biggemann, Sergio
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Juric, Biljana
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Smith, Sandra D.
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Wilks, George
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Yuksel, Kamer
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Customer engagement : contemporary issues and challenges
Journal of business research : JBR
207
International journal of internet marketing and advertising : IJIMA
118
Journal of retailing and consumer services
99
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
International journal of advertising : the review of marketing communications
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of marketing communications
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
57
Technological forecasting & social change : an international journal
55
The journal of product & brand management
51
Tourism management : research, policies, practice
48
International journal of hospitality management
47
Information systems research : ISR
45
International journal of electronic marketing and retailing : IJEMR
45
Business horizons
44
Cogent business & management
44
Journal of internet commerce
43
Journal of management information systems : JMIS
43
SpringerLink / Bücher
43
International journal of technology marketing : IJTMkt
41
Marketing intelligence & planning
41
The journal of brand management : an international journal
38
Electronic commerce research
34
Journal of advertising research
34
Springer eBook Collection
34
International journal of business information systems : IJBIS
33
Journal of strategic marketing
32
Journal of marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Journal of promotion management : JPM
29
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
27
Psychology & marketing
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing management : MM
26
Journal of travel and tourism marketing
26
Young consumers : insight and ideas for responsible marketers
26
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ECONIS (ZBW)
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Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
Saved in:
2
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
Saved in:
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