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isPartOf:"Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung"
~subject:"Online-Marketing"
~subject:"Semantisches Web"
~type_genre:"Aufsatz in Zeitschrift"
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Online-Marketing
Semantisches Web
Digital platform
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Digitale Plattform
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Algorithm
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Algorithmus
1
Beziehungsmarketing
1
Cost-benefit analysis
1
Customer satisfaction
1
Internet
1
Internet marketing
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Kosten-Nutzen-Analyse
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Kundenzufriedenheit
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Aufsatz in Zeitschrift
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Heisterkamp, Christiane
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Maaß, Christian
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Mattmüller, Roland
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Pietsch, Gotthard
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
Information systems research : ISR
8
Journal of business research : JBR
7
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science
6
International journal of industrial organization
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
American economic journal
2
Electronic commerce research
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of operational research : EJOR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information economics and policy : IEP
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
Internet policy review : journal on internet regulation
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Long range planning : LRP ; international journal of strategic management
2
Management information systems : mis quarterly
2
Market and competition law review
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Oxford review of economic policy
2
Tourism management : research, policies, practice
2
American economic review
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Business horizons
1
Colombo business journal : international journal of theory & practice
1
Competition & change : the journal of global business and political economy
1
HMD : Praxis der Wirtschaftsinformatik
1
IIMB management review
1
International journal of business innovation and research : IJBIR
1
International journal of e-business research : an official publication of the Information Resources Management Association
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Maaß, Christian
;
Pietsch, Gotthard
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
38
(
2009
)
1
,
pp. 66-69
Persistent link: https://www.econbiz.de/10003793952
Saved in:
2
Internet-Werbung mit Google Adwords
Mattmüller, Roland
;
Reitzle, Saskia
;
Heisterkamp, …
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
37
(
2008
)
11
,
pp. 1515-1518
Persistent link: https://www.econbiz.de/10003781739
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