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isPartOf:"Die Ökonomie des Sports in den Medien"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of media economics"
~subject:"Media usage"
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Die Ökonomie des Sports in den Medien
International journal of advertising : the quarterly review of marketing communications
The journal of media economics
Media-Perspektiven
7
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of advertising research
2
Journal of sports economics
2
Schriften zu Marketing und Management
2
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Arts and the market
1
CISEPS Research Paper
1
Consortium of development studies in Southeast Asia : (CDSSEA) : publication series
1
Discussion paper series / IZA
1
Düsseldorf working papers in applied management and economics
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Gabler Edition Wissenschaft
1
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
1
Handbuch der Marktforschung
1
Homo oeconomicus
1
International journal of advertising : the review of marketing communications
1
International journal of the economics of business
1
Jahrbuch Seniorenmarketing
1
Journal of behavioral and experimental economics
1
Journal of business research : JBR
1
Journal of media business studies
1
Kyklos : international review for social sciences
1
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
1
Marketing theory
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Psychology & marketing
1
Public Value : Theorie und Praxis im internationalen Vergleich
1
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
1
Reihe: Marketing und Medien
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Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
2
State-dependent choice model for TV programs with externality : analysis of viewing behavior
Kinjo, Keita
;
Ebina, Takeshi
- In:
The journal of media economics
28
(
2015
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10011350069
Saved in:
3
Attracted but unsatisfied : the effects of sensational content on television consumption choices
Stanca, Luca M.
;
Gui, Marco
;
Gallucci, Marcello
- In:
The journal of media economics
26
(
2013
)
2
,
pp. 82-97
Persistent link: https://www.econbiz.de/10009779198
Saved in:
4
Some effects from the consumption of newspapers, television programs, and internet movie reviews
Adilov, Nodir
;
Martin, Hugh J.
- In:
The journal of media economics
26
(
2013
)
2
,
pp. 57-59
Persistent link: https://www.econbiz.de/10009783293
Saved in:
5
The impact of fantasy sports on television viewership
Nesbit, Todd M.
;
King, Kerry A.
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10003983666
Saved in:
6
The role of patriotism in explaining the TV audience of national team games : evidence from four international tournaments
Nüesch, Stephan
;
Franck, Egon
- In:
The journal of media economics
22
(
2009
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10003846195
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