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isPartOf:"Die Betriebswirtschaft : DBW"
~subject:"Bundling strategy"
~subject:"Business-to-Business-Marketing"
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Themenheft: Business-to-Business Marketing
Backhaus, Klaus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009382937
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Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
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