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isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"Journal of advertising research"
~subject:"Werbepsychologie"
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Werbepsychologie
Marketing management
62
Marketingmanagement
62
Advertising effects
13
Werbewirkung
13
USA
10
United States
10
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
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Werbung
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Theorie
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Theory
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Internet marketing
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Online-Marketing
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Advertising planning
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Werbeplanung
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Communication
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Kommunikation
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Markenführung
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Market research
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Marktforschung
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Social web
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Advertising media
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Erfolgsfaktor
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Großbritannien
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Management
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Psychology of advertising
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Schweiz
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Soziales Netzwerk
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Freeman, Dan
1
Kim, Hyuksoo
1
Shapiro, Stewart
1
Tsai, Shu-Pei
1
Youn, Seounmi
1
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Journal of advertising research
Psychology & marketing
5
Europäische Hochschulschriften / 5
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Absatzwirtschaft / Schriften zum Marketing
1
Advertising in new formats and media : current research and implications for marketers
1
Beiträge zum Produkt-Marketing
1
Beiträge zur Unternehmensführung
1
Berichte aus der Betriebswirtschaft
1
Branchenwissen up to date
1
Constituting managements : markets, meanings, and identities
1
Deutsche Hochschulschriften : DHS
1
EBSCOhost eBook Collection
1
EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Erfurter Hefte zum angewandten Marketing
1
Fachbuchreihe WiWi Kompetenz kompakt
1
Faculty & research / Insead : working paper series
1
Handbook of research on effective advertising strategies in the social media age
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
INSEAD Business School Research Paper
1
International journal of internet marketing and advertising : IJIMA
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Seniorenmarketing
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Konsum und Verhalten
1
Marketing : ZFP ; journal of research and management
1
Marketing strategy collection
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
New developments and approaches in consumer behavior research
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Przedsie̜biorczość i zarza̜dzanie
1
Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
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ECONIS (ZBW)
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1
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
2
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
3
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
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