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isPartOf:"Discussion paper"
~isPartOf:"Handbook of research on mobile marketing management"
~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Mobile communications
31
Mobilkommunikation
31
Mobile Marketing
8
Mobile marketing
8
Mobile phone
7
Mobiltelefon
7
Consumer behaviour
6
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Deutschland
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Germany
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Mobile Business
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Mobile business
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Online-Marketing
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Beziehungsmarketing
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Competition
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Estimation
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Relationship marketing
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Schätzung
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Target group
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Datenerhebung
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Direct marketing
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Direktmarketing
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Europa
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Europe
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Loyalty program
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Mobile Anwendung
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Mobile application
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Mobility
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Mobilität
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Viral marketing
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Akter, Shahriar
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Kondo, Fumiyo N.
1
Mann, Andreas
1
Nakahara, Mariko
1
Prein, Jan
1
Uwadaira, Yasuhiro
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Discussion paper
Handbook of research on mobile marketing management
Journal of retailing and consumer services
3
Information systems research : ISR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Global journal of business management : GJBM
1
International journal of Indian culture and business management : IJICBM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of management and marketing research : IJMMR
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of marketing research : JMR
1
Journal of targeting, measurement and analysis for marketing
1
Tourism management : research, policies, practice
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Transportation research / E : an international journal
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ECONIS (ZBW)
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Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
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2
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
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