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isPartOf:"Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
~subject:"Communication media"
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Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
Journal of promotion management : JPM
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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