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isPartOf:"Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Target group"
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Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
Journal of advertising research
Journal of sport management : the official journal of the North American Society of Sport Management
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Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn
;
Mabry-Flynn, Amanda
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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