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isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Marketingmanagement"
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Brand management in emerging markets : theories and practice
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Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
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