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isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Corporate reputation"
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Corporate reputation
78
Firmenimage
78
Brand management
39
Markenführung
39
Brand architecture
26
Markenarchitektur
26
Corporate culture
24
Unternehmenskultur
24
Corporate Social Responsibility
14
Corporate social responsibility
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
12
Markenimage
12
Marketing management
10
Marketingmanagement
10
Public relations
7
USA
7
United States
7
Öffentlichkeitsarbeit
7
Brand
6
Markenartikel
6
corporate branding
6
Cultural heritage
5
Großbritannien
5
HR marketing
5
Kulturgüter
5
Personalmarketing
5
United Kingdom
5
corporate brand management
5
Reputation
4
Schweden
4
Stakeholder
4
Sweden
4
corporate brand
4
Beziehungsmarketing
3
Economics department
3
Human Resource Management
3
Marketing
3
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3
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Article
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78
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Balmer, John M. T.
6
Urde, Mats
3
Abratt, Russell
2
Greyser, Stephen A.
2
Karaosmanoglu, Elif
2
Melewar, T. C.
2
Merrilees, Bill
2
Miller, Dale
2
Papasolomou, Ioanna
2
Podnar, Klement
2
Powell, Shaun
2
Rekom, Johan van
2
Rindell, Anne
2
Santos, Fernando Pinto
2
Sarstedt, Marko
2
Vrontis, Demetris
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russel
1
Armour, John
1
Atkeson, Andrew
1
Bachmann, Ruediger
1
Bajde, Domen
1
Balmer, John M.T.
1
Bargenda, Angela
1
Beckmann, Suzanna C.
1
Berenguer Contrí, Gloria
1
Berens, Guido A. J. M.
1
Bick, Geoff
1
Bonaiuto, Marino
1
Borkovsky, Ron N.
1
Bravo, Rafael
1
Brexendorf, Tim O.
1
Brown, Tom J.
1
Burghausen, Mario
1
Burmann, Christoph
1
Busch, Paul S.
1
Butler, Jeffrey
1
Bénabou, Roland
1
Büttner, Marion
1
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Discussion paper / Centre for Economic Policy Research
The journal of brand management : an international journal
Corporate reputation review : an international journal
137
Journal of business ethics : JOBE
81
Journal of business research : JBR
81
Corporate communications : an international journal
50
SpringerLink / Bücher
47
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
37
The Oxford handbook of corporate reputation
35
Corporate reputation review
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Corporate social responsibility and environmental management
25
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Journal of Business Ethics
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Cogent business & management
15
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
NBER Working Paper
13
NBER working paper series
13
Psychology & marketing
13
The Academy of Management review : AMR
13
The journal of applied business research
13
Corporate reputation : managing opportunities and threats
12
Harvard-Business-Manager : das Wissen der Besten
12
Journal of strategic marketing
12
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ECONIS (ZBW)
78
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1
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
2
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
3
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
4
Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
Isiksal, Didem Gamze
;
Karaosmanoglu, Elif
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 629-644
Persistent link: https://www.econbiz.de/10012304011
Saved in:
5
The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
Saved in:
6
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
7
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
8
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
9
Branding an industry?
Bajde, Domen
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 497-504
Persistent link: https://www.econbiz.de/10012060153
Saved in:
10
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
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