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isPartOf:"Discussion paper series"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~isPartOf:"Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management"
~subject:"Brand management"
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Brand management
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Discussion paper series
Sport, Business and Management : an international journal ; SBM
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Journal of sport management : the official journal of the North American Society of Sport Management
6
International journal of sports marketing & sponsorship
5
Sport management review
4
Higher School of Economics Research Paper
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Innovation: organization & management : IOM
1
International journal of entrepreneurial venturing
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Journal of business research : JBR
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Journal of marketing for higher education
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Journal of promotion management : innovations in planning and applied research
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Journal of service theory and practice : JSTP
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Market : review for marketing theory and practice
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Marketing intelligence & planning
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Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Sport marketing in a global environment : strategic perspectives
1
Storming the global business : rise of the Asian tigers
1
The IUP journal of brand management : IJBRM
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The journal of business & industrial marketing
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UZH Business Working Paper Series
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ECONIS (ZBW)
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Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
2
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
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