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isPartOf:"Discussion paper series / IZA"
~isPartOf:"The journal of media economics"
~type_genre:"Aufsatz in Zeitschrift"
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Media usage
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Mediennutzung
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Adilov, Nodir
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Kind, Hans Jarle
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Discussion paper series / IZA
The journal of media economics
Media-Perspektiven
41
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
European Sport management quarterly : ESMQ
4
Information systems frontiers : ISF ; a journal of research and innovation
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
3
Electronic commerce research and applications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
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ECONIS (ZBW)
37
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1
The show must go on(line) : the impact of content and system quality on the usage of television streaming content libraries
Zabel, Christian
;
Kunz, Reinhard
;
Telkmann, Verena
; …
- In:
The journal of media economics
35
(
2023
)
3/4
,
pp. 63-86
Persistent link: https://www.econbiz.de/10014636060
Saved in:
2
Moviegoing in the wake of a pandemic : re-evaluating the attitudes, intentions, and behaviors of U.S. moviegoers in the streaming era
DeFelice, Chris
;
Porter, Lance
;
Kim, Seon-Woo
- In:
The journal of media economics
36
(
2024
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10014636071
Saved in:
3
Newly subscribed! : effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding : evidence from clickstream and subscription data
Kim, Su Jung
;
Kim, Ho
;
Choi, Jaewon R.
;
Malthouse, Edward C.
- In:
The journal of media economics
35
(
2023
)
3/4
,
pp. 87-107
Persistent link: https://www.econbiz.de/10014636064
Saved in:
4
The effectiveness of event marketing in an attention economy : findings from Twitch live-stream esports tournament events
Mao, Eric
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 194-211
Persistent link: https://www.econbiz.de/10013370986
Saved in:
5
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
6
The effects of first and second screen marketing on TV viewing activity
Hoeck, Lena
;
Spann, Martin
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 82-98
Persistent link: https://www.econbiz.de/10012588690
Saved in:
7
Geography and consumption of local media
Kekezi, Orsa
;
Mellander, Charlotta
- In:
The journal of media economics
31
(
2018
)
3/4
,
pp. 96-116
Persistent link: https://www.econbiz.de/10012424751
Saved in:
8
Game outcome uncertainty and the demand for international football games : evidence from the German TV market
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
The journal of media economics
30
(
2017
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10012161571
Saved in:
9
Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
Saved in:
10
Do new media substitute for old media? : a panel analysis of daily media use
Jang, Shinjae
;
Park, Minsoo
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011742232
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