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isPartOf:"Discussion papers / UCL, Département des Sciences Economiques"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Borges, Adilson"
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Discussion papers / UCL, Département des Sciences Economiques
Journal of advertising : official publication of the American Academy of Advertising
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How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
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