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isPartOf:"Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of international marketing"
~subject:"Arbeitsgruppe"
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Search: subject_exact:"KAM (Key-account management)"
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Arbeitsgruppe
Key account management
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Key-Account-Management
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Beziehungsmarketing
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Internationales Marketing
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Multinationales Unternehmen
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00.09.1996
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Communication
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Consumer goods marketing
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Key account team
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Konsumgut
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Gelb, Betsy D.
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Lai, Christine Jaushyuam
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
Journal of business strategy
Journal of international marketing
Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of marketing : EJM
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The journal of personal selling & sales management : JPSSM
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Key account teams : success factors for implementing strategy
Lai, Christine Jaushyuam
;
Gelb, Betsy D.
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 48-55
Persistent link: https://www.econbiz.de/10011407022
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