//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]"
~isPartOf:"International journal of sport finance"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Dekhil, Fawzi"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports event"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand image
1
Consumer behaviour
1
Football
1
Fußball
1
Markenimage
1
Sponsoring
1
Sponsorship
1
Sport event
1
Sportmarketing
1
Sports marketing
1
Sportveranstaltung
1
ambush marketing
1
attitude towards the brand
1
purchasing intention
1
sponsoring
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dekhil, Fawzi
Kaplanidou, Kyriaki
2
Kim, Ari
2
Weimar, Daniel
2
Wicker, Pamela
2
Alguacil, Mario
1
Anderson, Dean F.
1
Balasubramanian, Sridhar
1
Barajas, Angel
1
Bayus, Barry L.
1
Braunstein-Minkove, Jessica R.
1
Bravo, Gonzalo A.
1
Breuer, Christoph
1
Cho, Sungho
1
Choi, Moonhoon
1
Clavio, Galen
1
Cooper, Coyte G.
1
Desbordes, Michel
1
Dilger, Alexander
1
Eddy, Terence
1
Fox, Alexander
1
Friedman, Jorge R.
1
Friedman-Soza, Antonio
1
Gasparetto, Thadeu
1
Geczi, Gabor
1
Glebova, Ekaterina
1
Goss, Benjamin D.
1
Gray, Dianna P.
1
Greenwell, T. Christopher
1
Hallmann, Kristin
1
Hambrick, Marion E.
1
Havard, Cody T.
1
Jakobsen, Tor G.
1
Jubenville, Colby B.
1
Kemper, Christopher
1
Khammassi, Salma
1
Kiefer, Stephanie
1
Kim, Jeeyoon
1
Kim, Yu Kyoum
1
Kotrba, Vojtĕch
1
more ...
less ...
Published in...
All
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
International journal of sport finance
International journal of sport management and marketing : IJSMM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->