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isPartOf:"Dresdner Beiträge zur Betriebswirtschaftslehre"
~subject:"Comparison"
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Comparison
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Germany
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Print advertising
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Printwerbung
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Vergleich
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Advertising effects
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Automotive industry
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Deutsch
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Humor
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Internationales Marketing
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Kfz-Industrie
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Hoffmann, Stefan
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Müller, Stefan
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Schwarz, Uta
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Dresdner Beiträge zur Betriebswirtschaftslehre
Journal of current issues and research in advertising : JCIRA
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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American economic journal : a journal of the American Economic Association
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Australasian marketing journal
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Discussion paper / Centre for Economic Policy Research
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of global business : JGB ; journal of the Association for Global Business
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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NET Institute Working Paper
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The journal of current research in global business : JCRGB
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The journal of services marketing
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ECONIS (ZBW)
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Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta
;
Hoffmann, Stefan
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2008
Persistent link: https://www.econbiz.de/10003787470
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Spiegeln globale Werbemaßnahmen kulturelle Unterschiede wider? : ein inhaltsanalytischer Vergleich deutscher und russischer Printanzeigen deutscher Automobilhersteller
Hoffmann, Stefan
;
Wittig, Katja
;
Müller, Stefan
-
2005
Persistent link: https://www.econbiz.de/10003392527
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