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isPartOf:"E-marketing ; Vol. 3"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Perdue, Richard R."
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Customer integration
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Customer value
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Hotel industry
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Internet marketing
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Kundenintegration
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Kundenwert
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customer engagement behaviors
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Leistungsmotivation
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Measurement
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Messung
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Motivation
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Online retailing
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Online-Handel
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engagement motivational drivers
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measure development
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multi-dimensional scale
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non-transactional value
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nontransactional value
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online brand community
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online hotel brand community
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Perdue, Richard R.
Fesenmaier, Daniel R.
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Wu, Luorong
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E-marketing ; Vol. 3
Journal of travel and tourism marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
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