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isPartOf:"E-retailing challenges and opportunities in the global marketplace"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Wang, Shuman"
~subject:"B-to-B-Marketing"
~subject:"Online retailing"
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Online retailing
B2B marketing
2
Business-to-business marketing
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E-commerce
2
Electronic Commerce
2
Lieferantenmanagement
2
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2
B2B customer loyalty
1
B2B parasocial relationship
1
Beziehungsmarketing
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Consumer behaviour
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Wang, Shuman
Swani, Kunal
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Chong, Alain Yee Loong
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Christodoulides, George
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E-retailing challenges and opportunities in the global marketplace
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
2
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
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