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isPartOf:"E-retailing challenges and opportunities in the global marketplace"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Yuan, Chunlin"
~subject:"Online retailing"
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Yuan, Chunlin
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E-retailing challenges and opportunities in the global marketplace
Industrial marketing management : the international journal for industrial and high-tech firms
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Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
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