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isPartOf:"E-retailing challenges and opportunities in the global marketplace"
~isPartOf:"Manufacturing & service operations management : M & SOM"
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Search: subject_exact:"Cross-channel marketing"
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Multichannel strategy
9
Multikanalvertrieb
9
Einzelhandel
4
Mehrgleisiger Vertrieb
4
Retail trade
4
Consumer behaviour
3
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Germany
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Online retailing
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Online-Handel
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Cross Selling
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Gulnaz Banu P.
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Robra-Bissantz, Susanne
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E-retailing challenges and opportunities in the global marketplace
Manufacturing & service operations management : M & SOM
Research
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Journal of retailing
6
The international review of retail, distribution and consumer research
6
International journal of production economics
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIS quarterly
2
Marktorientiertes Management
2
Premier reference source
2
Reihe: Kundenorientierte Unternehmensführung
2
The Routledge companion to strategic marketing
2
Transportation research / E : an international journal
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Omni-channel retailing : an analysis of channel interdependencies, integration services and specific marketing instruments
Winters, Amelie
-
2021
Persistent link: https://www.econbiz.de/10012545724
Saved in:
2
The future of retail operations
Caro, Felipe
;
Kök, A. Gürhan
;
Martínez-de-Albéniz, …
- In:
Manufacturing & service operations management : M & SOM
22
(
2020
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10012162532
Saved in:
3
Cross-Selling : eine empirische Betrachtung der Einflussfaktoren und Erfolgsmessung
Böhler, Sina
-
2019
-
[1. Auflage] 2019
Persistent link: https://www.econbiz.de/10011965694
Saved in:
4
Selbstkongruenz im Multichannel-Retailing : Determinanten und Auswirkungen der absatzkanalspezifischen Selbstähnlichkeit
Platt, Ramona
-
2017
Persistent link: https://www.econbiz.de/10011582940
Saved in:
5
Vertrieb in differenzierten Mehrkanalsystemen : Gestaltung, Koordination, Gewinnmaximierung
Bergmeier, Markus
-
2017
Persistent link: https://www.econbiz.de/10011637432
Saved in:
6
Kundenzufriedenheit und Kundenloyalität in Multikanalsystemen des Einzelhandels : eine kaufprozessphasenübergreifende Untersuchung
Fleer, Jessica
-
2016
Persistent link: https://www.econbiz.de/10011542250
Saved in:
7
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
-
2016
Persistent link: https://www.econbiz.de/10011505956
Saved in:
8
Omnichannel retailing
Gulnaz Banu P.
;
Gokulakannan P.
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 244-255)
.
2016
Persistent link: https://www.econbiz.de/10011506298
Saved in:
9
An information stock model of customer behavior in multichannel customer support services
Jerath, Kinshuk
;
Kumar, Anuj
;
Netessine, Serguei
- In:
Manufacturing & service operations management : M & SOM
17
(
2015
)
3
,
pp. 368-383
Persistent link: https://www.econbiz.de/10011307925
Saved in:
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