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isPartOf:"ERIM Report Series Research in Management"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~subject:"Brand management"
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ERIM Report Series Research in Management
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Adaptation and extension of a human charisma scale to measure non-luxury product brand charisma
Workman, Jane E.
;
Lee, Seung-Hee
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 277-287
Persistent link: https://www.econbiz.de/10012668453
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