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isPartOf:"ERIM report series research in management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Neuromarketing"
~subject:"Konsumentenverhalten"
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ERIM report series research in management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Neuromarketing
Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of retailing and consumer services
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JOBE
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Journal of economic psychology : research in economic psychology and behavioral economics
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Asia Pacific journal of marketing and logistics
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Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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