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isPartOf:"Economics letters"
~isPartOf:"Handbook of research on transmedia storytelling, audience engagement, and business strategies"
~isPartOf:"Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung"
~isPartOf:"International journal of sport finance"
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Fernsehprogramm
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Economics letters
Handbook of research on transmedia storytelling, audience engagement, and business strategies
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
International journal of sport finance
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
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Zur Ökonomie der Unterhaltungsproduktion
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Discussion paper / Centre for Economic Policy Research
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Media-Perspektiven
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of sports economics
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Prometheus : critical studies in innovation
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SpringerLink / Bücher
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Tourism management : research, policies, practice
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CESifo working papers
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Information economics and policy : IEP
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Journal of travel and tourism marketing
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Psychology & marketing
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Sport management review
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Applied economics letters
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Discussion paper series / IZA
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
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Journal of economic behavior & organization : JEBO
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Journal of promotion management : JPM
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Kyklos : international review for social sciences
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Schriften zur Rundfunkökonomie
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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The American journal of economics and sociology
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Arts and the market
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Engaging consumers through branded entertainment and convergent media
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ECONIS (ZBW)
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1
Televised sporting events : applications of second screens
Marín-Montín, Joaquín
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 15-29)
.
2020
Persistent link: https://www.econbiz.de/10012234747
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2
The Handmaid's Tale (2017) or Hulu's major investment in great storytelling
Martínez-García, Ángeles
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 43-55)
.
2020
Persistent link: https://www.econbiz.de/10012234755
Saved in:
3
Audience engagement and transmedia adaptation : the case of The Lizzie Bennet Diaries
Heredia-Torres, María
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 56-75)
.
2020
Persistent link: https://www.econbiz.de/10012234757
Saved in:
4
The expanded story from transmedia as a business model : the case of Stranger Things
Guarinos, Virginia
;
Cobo Durán, Sergio
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 382-395)
.
2020
Persistent link: https://www.econbiz.de/10012237442
Saved in:
5
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
6
Gender and television viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
Saved in:
7
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
8
Betting lines and college football television ratings
Salaga, Steven
;
Tainsky, Scott
- In:
Economics letters
132
(
2015
),
pp. 112-116
Persistent link: https://www.econbiz.de/10011431429
Saved in:
9
The betting market as a forecast of television ratings for primetime NFL football
Paul, Rodney J.
;
Weinbach, Andrew P.
- In:
International journal of sport finance
10
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011339300
Saved in:
10
A field experiment on intertemporal enforcement spillovers
Cagala, Tobias
;
Glogowsky, Ulrich
;
Rincke, Johannes
- In:
Economics letters
125
(
2014
)
2
,
pp. 171-174
Persistent link: https://www.econbiz.de/10010505426
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