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~isPartOf:"Health marketing quarterly"
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Internet marketing
Advertising
77
Werbung
77
Advertising effects
33
Werbewirkung
33
Arzneimittel
28
Pharmaceuticals
28
Consumer behaviour
26
Konsumentenverhalten
26
Direct marketing
25
Direktmarketing
25
Pharmaceutical industry
17
Pharmaindustrie
17
Theorie
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Theory
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United States
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Physicians
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Ärzte
6
Preismanagement
5
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5
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5
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5
advertising
5
prescription drugs
5
DTC advertising
4
Gesundheitsrisiko
4
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4
Product quality
4
Produktqualität
4
direct-to-consumer advertising
4
Children
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Competition
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Game theory
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Fogel, Joshua
3
Butt, Irfan
1
Iqbal, Tariq
1
Jiang, Pingjun
1
McCarthy, Ian M.
1
Shraybman-Buynova, Jennifer
1
Teichman, Chaim
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Willis, Erin
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Zhuk, Anna
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Zohaib, Sadia
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Economics letters
Health marketing quarterly
International journal of advertising : the review of marketing communications
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
International journal of internet marketing and advertising : IJIMA
44
Journal of marketing communications
42
Journal of business research : JBR
40
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of advertising research
20
Journal of marketing research : JMR
18
Journal of promotion management : JPM
18
Journal of retailing and consumer services
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Marketing science
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
8
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
Discussion papers / CEPR
7
International journal of electronic commerce : IJEC
7
NBER working paper series
7
Technological forecasting & social change : an international journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Electronic commerce research and applications
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ECONIS (ZBW)
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
3
Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan
;
Iqbal, Tariq
;
Zohaib, Sadia
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10012200154
Saved in:
4
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
5
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
6
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
7
Advertising intensity and welfare in an equilibrium search model
McCarthy, Ian M.
- In:
Economics letters
141
(
2016
),
pp. 20-26
Persistent link: https://www.econbiz.de/10011616058
Saved in:
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