//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Economics letters"
~isPartOf:"Health marketing quarterly"
~subject:"Pricing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Pricing strategy
Advertising
77
Werbung
77
Advertising effects
33
Werbewirkung
33
Arzneimittel
28
Pharmaceuticals
28
Consumer behaviour
26
Konsumentenverhalten
26
Direct marketing
25
Direktmarketing
25
Pharmaceutical industry
17
Pharmaindustrie
17
Theorie
15
Theory
15
Internet marketing
7
Online-Marketing
7
USA
7
United States
7
Physicians
6
Ärzte
6
Preismanagement
5
Target group
5
Zielgruppe
5
advertising
5
prescription drugs
5
DTC advertising
4
Gesundheitsrisiko
4
Health risk
4
Product quality
4
Produktqualität
4
direct-to-consumer advertising
4
Children
3
Competition
3
Game theory
3
Gesundheit
3
Health
3
Internet
3
Jugendliche
3
Kinder
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Arnold, Michael A.
1
Baye, Michael R.
1
Garrod, Luke
1
In, Younghwan
1
Morgan, John
1
Nahm, Jae
1
Olczak, Matthew
1
Wilson, Christopher
1
Wright, Julian
1
Zhang, Lan
1
more ...
less ...
Published in...
All
Economics letters
Health marketing quarterly
European journal of operational research : EJOR
21
International journal of industrial organization
10
Journal of retailing and consumer services
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
International journal of production research
6
Journal of economic dynamics & control
6
Discussion paper / Center for Economic Research, Tilburg University
5
Information economics and policy : IEP
5
International journal of production economics
5
Journal of economics & management strategy : JEMS
5
RAIRO / Operations research
5
Discussion paper / University of British Columbia, Department of Economics
4
Discussion papers / CEPR
4
Journal of business research : JBR
4
Journal of marketing
4
Tourism economics : the business and finance of tourism and recreation
4
Discussion paper / Centre for Economic Policy Research
3
Discussion paper / NHH, Department of Economics
3
Discussion paper / Tinbergen Institute
3
Games and economic behavior
3
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Journal of revenue and pricing management
3
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
3
Marketing letters : a journal of research in marketing
3
NBER working paper series
3
NET Institute Working Paper
3
Omega : the international journal of management science
3
The B.E. journal of theoretical economics
3
The review of economic studies
3
Working paper
3
Cowles Foundation discussion paper
2
Economic modelling
2
European economic review : EER
2
European journal of marketing : EJM
2
Health economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Price advertising, double marginalisation and vertical restraints
Garrod, Luke
;
Olczak, Matthew
;
Wilson, Christopher
- In:
Economics letters
196
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012510946
Saved in:
2
The unique equilibrium in a model of sales with costly advertising
Arnold, Michael A.
;
Zhang, Lan
- In:
Economics letters
124
(
2014
)
3
,
pp. 457-460
Persistent link: https://www.econbiz.de/10010495111
Saved in:
3
Loss-leader pricing and upgrades
In, Younghwan
;
Wright, Julian
- In:
Economics letters
122
(
2014
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10010393998
Saved in:
4
The gatekeeper's optimal fee structure when sellers can price discriminate
Nahm, Jae
- In:
Economics letters
80
(
2003
)
1
,
pp. 9-14
Persistent link: https://www.econbiz.de/10001764733
Saved in:
5
A simple model of advertising and subscription fees
Baye, Michael R.
;
Morgan, John
- In:
Economics letters
69
(
2000
)
3
,
pp. 345-351
Persistent link: https://www.econbiz.de/10001525636
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->