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isPartOf:"Economics letters"
~isPartOf:"International journal of sport finance"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Athen"
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Journal of promotion management : JPM
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The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
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