//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Economics letters"
~isPartOf:"International journal of sport finance"
~isPartOf:"Journal of promotion management : JPM"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehformat"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Fernsehprogramm
15
Television programme
15
Football
6
Fußball
6
Professional sports
5
Profisport
5
Sport event
5
Sportveranstaltung
5
United States
5
Fernsehen
4
Television
4
broadcasting
3
Consumer behaviour
2
Fernsehwerbung
2
Gambling
2
Glücksspiel
2
Konsumentenverhalten
2
Media usage
2
Mediennutzung
2
Product Placement
2
Product placement
2
Sport
2
Sportmarketing
2
Sports
2
Sports marketing
2
Television advertising
2
Athen
1
Athens
1
Austria
1
Ball game
1
Ballsport
1
Betting lines
1
Black people
1
Broadcasting industry
1
Broadcasting policy
1
Cable television
1
Charges
1
Commercial television
1
Compliance
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Alavy, Kevin
1
Apostolopoulou, Artemisia
1
Billings, Andrew C.
1
Brown, Keith C.
1
Clark, John S.
1
Cleophat, Claudine R.
1
Eastman, Susan T.
1
Gaskell, Alison
1
Gladden, James M.
1
Leach, Stephanie
1
McClung, Steven
1
Newton, Gregory D.
1
Szymanski, Stefan
1
Williams, Glenda C.
1
more ...
less ...
Published in...
All
Economics letters
International journal of sport finance
Journal of promotion management : JPM
The journal of media economics
13
Journal of advertising research
7
Working paper / National Bureau of Economic Research, Inc.
7
JMM : the international journal on media management
4
The American journal of economics and sociology
4
Discussion paper / Centre for Economic Policy Research
3
Applied economics
2
Engaging consumers through branded entertainment and convergent media
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sports economics
2
Psychology & marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of law & economics
2
Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
1
An American Enterprise Institute/Ballinger publication
1
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics letters
1
Applied financial economics
1
Atlantic economic journal : AEJ
1
Brookings-Wharton papers on urban affairs
1
CESifo working papers
1
Cultural studies and anti-consumerism : a critical encounter
1
Discussion paper series / IZA
1
Economics discussion papers
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
European journal of law and economics
1
Financial services review : the journal of individual financial management
1
Global studies
1
HEC Paris research paper series
1
Health marketing quarterly
1
International business and economics research journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of arts management
1
International journal of critical accounting : IJCA
1
International journal of entrepreneurship and small business
1
International journal of sport management and marketing : IJSMM
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
On the edge of your seat : demand for football on television and the uncertainty of outcome hypothesis
Alavy, Kevin
;
Gaskell, Alison
;
Leach, Stephanie
; …
- In:
International journal of sport finance
5
(
2010
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10008729399
Saved in:
2
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
3
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
4
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
Saved in:
5
Market structure, viewer welfare, and advertising rates in local broadcast television markets
Brown, Keith C.
- In:
Economics letters
86
(
2005
)
3
,
pp. 331-337
Persistent link: https://www.econbiz.de/10002680045
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->