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isPartOf:"Economics letters"
~isPartOf:"International journal of sport finance"
~subject:"Commercial television"
~subject:"Television advertising"
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Commercial television
Television advertising
Fernsehprogramm
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Economics letters
International journal of sport finance
Journal of advertising research
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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The journal of media economics
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Journal of advertising : official publication of the American Academy of Advertising
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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Advertising in new formats and media : current research and implications for marketers
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Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
2
Can advertising make free-to-air broadcasting more profitable than pay-TV?
Kesenne, Stefan
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 358-364
Persistent link: https://www.econbiz.de/10009693649
Saved in:
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