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isPartOf:"Economics letters"
~isPartOf:"International journal of sport finance"
~subject:"Consumer behaviour"
~subject:"Sportveranstaltung"
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Consumer behaviour
Sportveranstaltung
Fernsehprogramm
11
Television programme
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Professional sports
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Fernsehen
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Economics letters
International journal of sport finance
Journal of sports economics
4
Journal of promotion management : JPM
3
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
Sport management review
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Applied economics letters
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European journal of marketing : EJM
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International journal of sports marketing & sponsorship
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Journal of business research : JBR
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Psychology & marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Arts and the market
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Asia Pacific journal of marketing and logistics
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Atlantic economic journal : AEJ
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Australasian marketing journal
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CESifo working papers
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Cultural studies and anti-consumerism : a critical encounter
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Discussion paper / Institute of Social and Economic Research
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Disequilibrium sports economics : competitive imbalance and budget constraints
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Diskussionsbeiträge zur Wirtschaftspolitik
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Economic development : journal of the Institute of Economics, Skopje
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European journal of operational research : EJOR
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Handbook on the geopolitics of business
1
IDEI working papers
1
Information economics and policy : IEP
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
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Jahrbuch Seniorenmarketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral and experimental economics
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Journal of consumer behaviour : an international research review
1
Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
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The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
2
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
3
Can advertising make free-to-air broadcasting more profitable than pay-TV?
Kesenne, Stefan
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 358-364
Persistent link: https://www.econbiz.de/10009693649
Saved in:
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