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isPartOf:"Edition Wirtschaftswissenschaften"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~subject:"Cognition"
~subject:"Gender"
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Einkaufszentrum
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Edition Wirtschaftswissenschaften
European journal of marketing : EJM
Journal of strategic marketing
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Atmospheric excitement, customers’ moods and gender : a study of young shoppers
Lucia-Palacios, L.
;
Pérez-López, Raúl
;
Polo-Redondo, …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 649-664
Persistent link: https://www.econbiz.de/10011978573
Saved in:
2
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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