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isPartOf:"Edition Wirtschaftswissenschaften"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~subject:"Cognition"
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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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