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isPartOf:"Edition Wirtschaftswissenschaften"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~subject:"Olfactory marketing"
~subject:"Retail environment"
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Olfactory marketing
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Edition Wirtschaftswissenschaften
European journal of marketing : EJM
Journal of strategic marketing
International journal of retail & distribution management
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Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments : the acid test of optician franchise stores in shopping centres and on the high street
Beerli, Asunción
;
Diaz-Meneses, Gonzalo
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012515824
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2
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Saved in:
3
Store managers : the seismographs in shopping centres
Teller, Christoph
;
Alexander, Andrew
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2127-2152
Persistent link: https://www.econbiz.de/10010461800
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