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isPartOf:"Edition Wirtschaftswissenschaften"
~isPartOf:"Journal of strategic marketing"
~person:"Baumann, Chris"
~person:"Polo-Redondo, Yolanda"
~source:"econis"
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Consumer behaviour
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Einkaufszentrum
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Ladengestaltung
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Shopping center
2
Store design
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Cross-buying
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Einzelhandel
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Emotion
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Leistungsmotivation
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Motivation
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Retail trade
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Work motivation
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atmospherics
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fashion
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incidental moods
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mood regulation theory
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motivation
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Baumann, Chris
Polo-Redondo, Yolanda
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Diaz-Meneses, Gonzalo
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Edition Wirtschaftswissenschaften
Journal of strategic marketing
International journal of retail & distribution management
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ECONIS (ZBW)
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Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors
Dahana, Wirawan Dony
;
Miwa, Yukihiro
;
Baumann, Chris
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10013370892
Saved in:
2
Atmospheric excitement, customers’ moods and gender : a study of young shoppers
Lucia-Palacios, L.
;
Pérez-López, Raúl
;
Polo-Redondo, …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 649-664
Persistent link: https://www.econbiz.de/10011978573
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