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isPartOf:"Ekonomika poljoprivrede"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~subject:"Werbung"
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Werbung
Bio-Lebensmittel
17
Organic food
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organic food
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Ekonomika poljoprivrede
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Applied economic perspectives and policy
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European journal of marketing
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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How explaining the nature and benefits of organic food in advertising for processed products may increase purchase intent
Beyer, Jessica
;
Ortiz, Rebecca
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 57-71
Persistent link: https://www.econbiz.de/10012514016
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2
Marketing processed organic foods : the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness
Anghelcev, George
;
McGroarty, Siobhan
;
Sar, Sela
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 401-424
Persistent link: https://www.econbiz.de/10012287137
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