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isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"ERIM Report Series Reference"
~isPartOf:"Health marketing quarterly"
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Search: subject_exact:"Gesundheitsmarketing"
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Gesundheitsmarketing
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Health care marketing
10
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Advertising effects
2
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Electronic markets : the international journal on networked business
ERIM Report Series Reference
Health marketing quarterly
Journal of advertising : official publication of the American Academy of Advertising
8
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Psychology & marketing
2
Tourism review : the official journal of the AIEST
2
Cogent business & management
1
Digital advertising : theory and research
1
Handbook of research on effective advertising strategies in the social media age
1
Impulse für das Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and economic perspectives
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Management, Prozessgestaltung, Kundenperspektive
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing management in Africa
1
Medizinprodukte-Management
1
Research handbook of marketing in emerging economies
1
Services marketing cases in emerging markets : an asian perspective
1
Strategic marketing management and tactics in the service industry
1
The Routledge companion to advertising and promotional culture
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of services marketing
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ECONIS (ZBW)
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1
Advancing health marketing research and policy recommendations by incorporating source perspectives
Mackert, Michael
;
Guadagno, Marie
;
Champlin, Sara
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 250-262
Persistent link: https://www.econbiz.de/10011383953
Saved in:
2
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
3
Hospital publications : is this my link to a healthier life?
Field-Springer, Kimberly
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009745231
Saved in:
4
Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
Saved in:
5
Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
Saved in:
6
Generational cohorts hold the key to understanding patients and health care providers : coming-of-age experiences influence health care behaviors for a lifetime
Berkowitz, Eric N.
;
Schewe, Charles D.
- In:
Health marketing quarterly
28
(
2011
)
2
,
pp. 190-204
Persistent link: https://www.econbiz.de/10009241933
Saved in:
7
A sociocognitive approach to service quality and adherence amongst elderly patients : a pilot study
Snell, Lan
;
White, Lesley
- In:
Health marketing quarterly
28
(
2011
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10009241953
Saved in:
8
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
Saved in:
9
Physician switching after drug request refusal
Lee, Doohee
;
Begley, Charles E.
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 304-316
Persistent link: https://www.econbiz.de/10009410500
Saved in:
10
Adoption of mobile ICT for health promotion : an empirical investigation
Cocosila, Mihail
;
Archer, Norman P.
- In:
Electronic markets : the international journal on …
20
(
2010
)
3/4
,
pp. 241-250
Persistent link: https://www.econbiz.de/10008759987
Saved in:
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