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isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"The journal of product & brand management"
~person:"Alpert, Frank"
~subject:"Markenführung"
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Markenführung
Brand management
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Academic-practitioner gap
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Branding
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Alpert, Frank
Guzman, Francisco
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Veloutsou, Cleopatra
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Employer Branding : Arbeitgeber positionieren und präsentieren
The journal of product & brand management
Australasian marketing journal
1
Brand management ; Vol. 4
1
European journal of marketing : EJM
1
Journal of customer behaviour
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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ECONIS (ZBW)
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Branding's academic-practitioner gap : managers' views
Alpert, Frank
;
Brown, Mark
;
Ferrier, Elizabeth
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 218-237
Persistent link: https://www.econbiz.de/10013164312
Saved in:
2
Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
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