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isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"The journal of product & brand management"
~person:"Christodoulides, George"
~subject:"Markenführung"
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Markenführung
Brand management
4
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2
Consumer behaviour
2
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Luxury goods
2
Luxusgüter
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Christodoulides, George
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Employer Branding : Arbeitgeber positionieren und präsentieren
The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
5
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of Product & Brand Management
1
Journal of Product and Brand Management Ser.
1
Journal of advertising research
1
Marketing theory
1
Psychology & marketing
1
The Routledge companion to contemporary brand management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
2
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
3
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
4
Guest editorial: Defining, measuring and managing brand equity
Pappu, Ravi
;
Christodoulides, George
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 433-434
Persistent link: https://www.econbiz.de/10011778289
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