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isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"The journal of product & brand management"
~person:"Füller, Johann"
~subject:"Markenführung"
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Markenführung
Brand image
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Brand management
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Markenimage
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Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand co-creation
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Branding
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Co-creation
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Consumer behaviour
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Füller, Johann
Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
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Baumgarth, Carsten
3
Fang, Xiang
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Merrilees, Bill
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Paswan, Audhesh K.
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Urde, Mats
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Employer Branding : Arbeitgeber positionieren und präsentieren
The journal of product & brand management
Sloan working papers
2
California management review
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Revolutionizing innovation : users, communities, and open innovation
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
1
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The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
2
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
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