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isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"The journal of product & brand management"
~person:"Gammoh, Bashar S."
~subject:"Markenführung"
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Employer Branding : Arbeitgeber positionieren und präsentieren
The journal of product & brand management
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
Journal of global marketing
1
The journal of personal selling & sales management : JPSSM
1
The journal of services marketing
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Building brands through brand alliances : combining warranty information with a brand ally
Fang, Xiang
;
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 153-160
Persistent link: https://www.econbiz.de/10009745805
Saved in:
2
Consumer culture brand positioning strategies : an experimental investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007095
Saved in:
3
Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Fang, Xiang
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
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