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isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
~type_genre:"Sammelwerk"
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Markenführung
Brand management
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Employer Branding : Arbeitgeber positionieren und präsentieren
The journal of product & brand management
The journal of brand management : an international journal
22
Erfurter Hefte zum angewandten Marketing
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Journal of business research : JBR
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Premier reference source
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of fashion marketing and management
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Journal of promotion management : JPM
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Edward Elgar E-Book Archive
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of agricultural & food industrial organization
2
Journal of brand management / advanced collections
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing education : JME
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Journal of marketing management : MM
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Management-Reihe Corporate Social Responsibility
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Marketing intelligence & planning
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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Meffert-Marketing-Edition
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Qualitative market research : an international journal
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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
2
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
3
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
4
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
5
Branding and sustainable growth
Roper, Stuart
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010225087
Saved in:
6
Research in emerging markets : advances in product and brand management
Saji, K. B.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009730456
Saved in:
7
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
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