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isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Sport management review"
~subject:"Brand image"
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Engaging consumers through branded entertainment and convergent media
Sport management review
Strategien erfolgreicher TV-Marken : eine internationale Analyse
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How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
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