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isPartOf:"Enterprise as an instrument of civilization : an anthropological approach to business administration"
~subject:"Markenführung"
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Enterprise as an instrument of civilization : an anthropological approach to business administration
Journal of business anthropology
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Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
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The corporate brand : toward an anthropology of branding
Matsunaga, Louella
- In:
Enterprise as an instrument of civilization : an …
,
(pp. 227-243)
.
2015
Persistent link: https://www.econbiz.de/10011386497
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