//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
107
Business start-up
35
Unternehmensgründung
35
Entrepreneurship
27
Entrepreneurship approach
27
Marketing management
20
Marketingmanagement
20
Marketing theory
12
Marketingtheorie
12
Business ethics
11
Ethics
11
Ethik
11
Research
11
Unternehmensethik
11
Entrepreneurial marketing
10
Forschung
10
USA
10
United States
10
KMU
9
SME
9
Consumer behaviour
8
Konsumentenverhalten
8
Market research
8
Marktforschung
8
Economic ethics
6
Entrepreneurs
6
Innovation
6
Managers
6
Market entry
6
Markteintritt
6
Wirtschaftsethik
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Führungskräfte
5
Unternehmer
5
Experiment
4
Market mechanism
4
Market segmentation
4
Marktmechanismus
4
Marktsegmentierung
4
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
101
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
83
Aufsatz in Zeitschrift
83
Aufsatz im Buch
24
Book section
24
Collection of articles of several authors
6
Sammelwerk
6
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
83
German
24
Author
All
Freiling, Jörg
6
Kollmann, Tobias
6
Hills, Gerald E.
3
Hultman, Claes M.
3
Baumgarth, Carsten
2
Burnaz, Sebnem
2
Carson, David
2
Emes, Jutta
2
Fam, Kim Shyan
2
Grewal, Rajdeep
2
Gruber, Marc
2
Jacob, Frank
2
Jones, Brian
2
Jones, Rosalind
2
Kuckertz, Andreas
2
Lee, Dong Jin
2
Marta, Janet
2
McClaren, Nicholas
2
Miles, Morgan P.
2
Müller, Christoph
2
Nahr-Ettl, Christina
2
Oguachuba, Jane S.
2
Singhapakdi, Anusorn
2
Topcu, Y. Ilker
2
Aali, Abdulrahman Yousef al-
1
Achleitner, Ann-Kristin
1
Adam, Stewart
1
Ali, Abbas J.
1
Anderson, Alistair R.
1
Anker, Thomas Boysen
1
Atakan, M. G. Serap
1
Balmer, John M. T.
1
Bassen, Alexander
1
Beckmann, Corinna S.
1
Benkenstein, Martin
1
Bergkvist, Lars
1
Bijaoui, Ilan
1
Bloom, Paul N.
1
Bolton, Lisa E.
1
Bornemann, Torsten
1
more ...
less ...
Published in...
All
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Journal of business ethics : JOBE
Journal of marketing research : JMR
Journal of research in marketing and entrepreneurship : JRME
SpringerLink / Bücher
180
Journal of business research : JBR
118
Industrial marketing management : the international journal for industrial and high-tech firms
91
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing management : MM
67
Journal of marketing education : JME
61
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
52
Europäische Hochschulschriften / 5
47
Lehrbuch
46
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Marketing intelligence & planning
39
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
AMS review : official publication of the Academy of Marketing Science
27
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Journal of strategic marketing
24
Research
24
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
Premier reference source
23
The marketing review
23
essentials
22
more ...
less ...
Source
All
ECONIS (ZBW)
107
Showing
1
-
10
of
107
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
2
Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin
;
Christensen, Lars Bech
- In:
Journal of business ethics : JOBE
156
(
2019
)
4
,
pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
Saved in:
3
Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun
;
Yao, Shanji
;
Govind, Rahul
- In:
Journal of business ethics : JOBE
160
(
2019
)
4
,
pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
Saved in:
4
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
5
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
6
"Doing good" while serving customers : charting the social entrepreneurship and marketing interface
Roundy, Philip T.
- In:
Journal of research in marketing and entrepreneurship : JRME
19
(
2017
)
2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10011816096
Saved in:
7
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
8
The entrepreneurial marketing of Trumpet Records
Haden, Stephanie Pane
;
Kernek, Courtney R.
;
Toombs, …
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011598718
Saved in:
9
Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
Saved in:
10
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->