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isPartOf:"Entwicklungen des Investitionsgütermarketing"
~isPartOf:"Journal of business market management : JBM"
~person:"Meffert, Heribert"
~subject:"B-to-B-Marketing"
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Entwicklungen des Investitionsgütermarketing
Journal of business market management : JBM
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Kundenorientierung und Kundenzufriedenheit im Investitionsgütermarketing : zwei Seiten einer Medaille?
Meffert, Heribert
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 69-115)
.
1998
Persistent link: https://www.econbiz.de/10001305478
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