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isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"Journal of promotion management : JPM"
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Search: subject_exact:"Brand strategy"
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Brand management
94
Markenführung
94
Consumer behaviour
53
Konsumentenverhalten
53
Brand image
38
Markenimage
38
Advertising effects
26
Brand
26
Markenartikel
26
Werbewirkung
26
Internet marketing
18
Online-Marketing
18
Product Placement
14
Product placement
14
Advertising
11
Social Web
11
Social web
11
Werbung
11
Marketing management
10
Marketingmanagement
10
Beziehungsmarketing
8
Relationship marketing
8
Erfolgsfaktor
7
Success factor
7
product placement
6
Online retailing
5
Online-Handel
5
Sales promotion
5
Verkaufsförderung
5
social media
5
Designation of origin
4
Emotion
4
Herkunftsbezeichnung
4
Luxury goods
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Luxusgüter
4
Music
4
Music industry
4
Musik
4
Musikwirtschaft
4
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Bauer, Hans H.
6
Huber, Frank
3
Albrecht, Carmen-Maria
2
Arli, Denni
2
Arora, Anshu
2
Callison, Coy
2
Dardis, Frank E.
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Kim, Eunice
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Lee, Sang Yeal
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Neumann, Marcus M.
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Park, Jae Hee
2
Phau, Ian
2
Schmierbach, Mike
2
Adlmaier-Herbst, Dieter Georg
1
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahlert, Martin
1
Ahn, Euijin
1
Akturan, Ulun
1
Anderson, Ronald
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Bozbay, Zehra
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Brock, Christian
1
Brown, Ulysses J., III.
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of promotion management : JPM
Journal of business research : JBR
600
The journal of brand management : an international journal
538
The journal of product & brand management
377
Journal of retailing and consumer services
285
European journal of marketing : EJM
122
Journal of strategic marketing
111
Psychology & marketing
110
Marketing intelligence & planning
109
Journal of marketing communications
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
74
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
63
Tourism management : research, policies, practice
63
Journal of fashion marketing and management
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
Cogent business & management
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
Qualitative market research : an international journal
57
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
The journal of consumer marketing
52
European journal of marketing
51
Journal of retailing
51
The marketing review
51
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ECONIS (ZBW)
94
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94
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1
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
2
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
3
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
5
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
6
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
7
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
8
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
9
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
10
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
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