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isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~subject:"Aerospace industry"
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
International journal of services and operations management
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Imageeffekte des Ein- und Austritts von Marken in Markenallianzen
Michaelis, Manuel
;
Backhaus, Christof
;
Woisetschläger, …
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 235-246)
.
2008
Persistent link: https://www.econbiz.de/10003588588
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