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isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
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Relationship marketing
Werbewirkung
Brand management
30
Markenführung
30
Erfolgsfaktor
7
Success factor
7
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
3
B-to-B-Marketing
3
Befragung
3
Beziehungsmarketing
3
Brand extension
3
Business-to-business marketing
3
Interview
3
Lieferantenmanagement
3
Markentransfer
3
Supplier relationship management
3
Brand
2
Causality analysis
2
Consumer goods industry
2
Dienstleistungsmarketing
2
Empirical method
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Konsumgüterindustrie
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Luxury goods
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Marketingmanagement
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Services marketing
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German
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Bauer, Hans H.
2
Neumann, Marcus M.
2
Ahlert, Martin
1
Albrecht, Carmen-Maria
1
Brock, Christian
1
Bryant, Melchior D.
1
Grether, Mark
1
Haber, Tobias E.
1
Hilt, Constantin
1
Huber, Frank
1
Markarian, Rosa
1
Meyer, Frederik
1
Vering, Sandra
1
Vollhardt, Kai
1
Zentes, Joachim
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of business research : JBR
178
The journal of product & brand management
127
Journal of retailing and consumer services
116
The journal of brand management : an international journal
108
Journal of marketing communications
50
International journal of hospitality management
47
Psychology & marketing
47
International journal of advertising : the review of marketing communications
44
SpringerLink / Bücher
42
Journal of promotion management : innovations in planning and applied research
41
International journal of internet marketing and advertising : IJIMA
40
Asia Pacific journal of marketing and logistics
36
Marketing intelligence & planning
36
International journal of advertising : the quarterly review of marketing communications
32
Journal of promotion management : JPM
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Cogent business & management
28
European journal of marketing : EJM
28
Journal of strategic marketing
28
International journal of contemporary hospitality management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of hospitality marketing & management
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of advertising research
20
Journal of marketing
20
Journal of travel and tourism marketing
20
The journal of consumer marketing
20
Marketing : ZFP ; journal of research and management
19
Marketing letters : a journal of research in marketing
19
Journal of the Academy of Marketing Science
18
Journal of marketing management : MM
17
Business horizons
16
European journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Global business review
15
The IUP journal of brand management : IJBRM
15
International journal of market research
14
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
6
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1
Branding mittels irrelevanter Attribute
Bauer, Hans H.
;
Albrecht, Carmen-Maria
;
Haber, Tobias E.
; …
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 119-132)
.
2008
Persistent link: https://www.econbiz.de/10003587915
Saved in:
2
Der Einfluss von Corporate- und Company-Brands auf die Wahrnehmung von Vertical-Extensions
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 223-234)
.
2008
Persistent link: https://www.econbiz.de/10003588582
Saved in:
3
Die Kausalitäten von Brand Placements als Werbewirkungsmodell
Bauer, Hans H.
;
Bryant, Melchior D.
;
Neumann, Marcus M.
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 275-284)
.
2008
Persistent link: https://www.econbiz.de/10003588616
Saved in:
4
Markenkommunikation im Internet : dank Targeting mehr als nur ein weiteres Massenmedium
Grether, Mark
;
Markarian, Rosa
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 285-297)
.
2008
Persistent link: https://www.econbiz.de/10003588639
Saved in:
5
Die Wirkung der Marke auf die Kundenloyalität : eine empirische Analyse am Beispiel des Industriegüterhandels
Ahlert, Martin
;
Brock, Christian
;
Vering, Sandra
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 369-380)
.
2008
Persistent link: https://www.econbiz.de/10003588738
Saved in:
6
Handelsmarken-Portfolio als Profilierungsinstrument von Handelsunternehmen
Zentes, Joachim
;
Hilt, Constantin
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 487-499)
.
2008
Persistent link: https://www.econbiz.de/10003588840
Saved in:
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