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isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of business research : JBR
14
The journal of brand management : an international journal
13
Industrial marketing management : the international journal for industrial and high-tech firms
7
Qualitative market research : an international journal
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Cogent business & management
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Journal of marketing management : MM
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Schriften zu Marketing und Management
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The journal of product & brand management
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International studies of management and organization
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Journal of strategic marketing
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Marketing intelligence & planning
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SpringerLink / Bücher
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City branding : theory and cases
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Corporate brand and corporate reputation
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Corporate communications : an international journal
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European Sport management quarterly : ESMQ
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European journal of marketing
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Journal of fashion marketing and management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Public management review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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AMS review : official publication of the Academy of Marketing Science
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Advancing insights on brand management
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Asia Pacific journal of marketing and logistics
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Branding and sustainable competitive advantage : building virtual presence
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
California management review
1
Economic geography
1
Enlightening tourism : ET ; a pathmaking journal
1
European journal of marketing : EJM
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European management journal
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Europäische Hochschulschriften / 5
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Forum Wirtschaftsethik : Jahresschrift des DNWE
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Marken als soziale Repräsentationen
Mühlbacher, Hans
;
Engl, Christian
;
Hemetsberger, Andrea
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 313-327)
.
2008
Persistent link: https://www.econbiz.de/10003588701
Saved in:
2
Everybody's darling? : die Marke und ihre Zielgruppen
Meyer, Anton
;
Brudler, Benjamin
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 357-368)
.
2008
Persistent link: https://www.econbiz.de/10003588729
Saved in:
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