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isPartOf:"EuroMed journal of business"
~type_genre:"Aufsatz in Zeitschrift"
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EuroMed journal of business
The journal of brand management : an international journal
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European journal of marketing : EJM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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An integrative framework of corporate brand equity
Halliburton, Chris
;
Bach, Stephanie
- In:
EuroMed journal of business
7
(
2012
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10009668379
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